Mon, Jul 21, 2008
One of the most important and powerful things that you can do for your business (and your personal life) is to create a mission statement – a focal point to move towards in everything that you do.
It can be compared to pinpointing a selected destination while planning a trip, making it possible to make informed decisions about how you are going to get there along the way.
Not only does it help you to focus and prioritize your actions – big and small picture – but it helps those around you, your customers and employees, to know exactly what you and your business are about as well.
This makes it easier for them to know if they want to do business with you, and as an employee, easier to know exactly what you are looking for from them.
It's important not to rush the process.
I personally prefer to keep it short and to the point.
When I'm working on my mission statement I like to select a quiet spot and take some time to really think about my core mission.
Regroup. Refocus. Rethink.
- Why am I here?
- What do I want to provide?
- How will I do it?
- What's the bottom line?
This process really helps to streamline and keep us on track.
Suddenly it becomes clear if we have been moving in the wrong direction if there are a lot of activities that are not moving in the direction of your mission statement.
Sometimes you will see that you have been missing the point entirely.
Thinking that someday you will get to it, after you take this slight detour.
Too much of this thinking, and it's possible to detour your way right out of business.
MY MISSION STATEMENT
I recently sat down and thought about my mission statement.
It really opened my eyes.
Here is my rough mission statement as it stands today.
I am going to mull it over for a few days and then will be posting my final mission statement to help me to stay on track and to help you to see exactly what you can expect from my information and services.
|To provide foundational skills for maximum productivity and results for men and women working at home.|
What do you think?
I showed you mine, how about showing us yours in the comment section below?
HOW TO CREATE YOUR BUSINESS MISSION STATEMENT RESOURCES
Here are a few resources that you can use to get you started on creating your own mission statement, the heart of your business.
The process of creating a mission statement forces companies to address a fundamental question that is often deceptively difficult to answer—just what business is the company engaged in? While it is typical for companies to define their …
On the podcast interview I conducted on Developing a Mission Statement, Henning Fischer mentioned the sheer simplicity of Jet Blue’s mission statement, and I have to agree — it’s very straight-forward. It goes like this: “Jet Blue Is a …
Developing your mission statement could be one of the best things you do for your business this week, so don't forget to make a space for it when you create your plans for the week.
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