Email Marketing the Right Way
This time of year – being the last quarter as well as the calm before the Christmas frenzy and busiest time of the year for some – is the perfect time to look at
- what you are doing
- what you've done
- what the results have been
- where you can do better
- what not to do at all
in order to work smarter instead of harder – otherwise you may find yourself wasting a lot of time.
I've been taking a good look at what I've been doing – both big picture and the finer points.
IN A NUTSHELL
Focus your efforts where you are seeing results.
There is always plenty of room for improvement and why buck the trend?
The first place to start?
Start with your email lists.
While most people will give you a big uggghh when they tell you about their inbox, and I have personally been unsubbing from distractions a mile a minute – I am keeping the good ones.
And from the other side, in my 8+ years of working online, email marketing has been one of my main sources of income – and one of the things that I enjoy most.
Why?
Aside from the fact that people do buy from email, it's because I know that I'm talking to people who are interested in what I'm saying.
But even with this being the case, I've found that some of my lists work much better than others to get opened in the first place and to convert to sales.
So when I found out that the Email Marketing Sweetie course was available, I jumped on it without a second thought.
I've have admired Alice's ability to communicate through email for years – I still have an entire year or two of her emails on my old computer that I had saved in a folder marked Alice.
I kept them at the time for the links and information, later so that I could go over them to study her method.
Now I don't have to. She's spilling the beans, along with Melissa Ingold, who has a special ability to understand what needs to be done, and to communicate it clearly.
If you are looking to increase sales and conversions on your site, one of the first places to start is your list – if you don't have one – you should get started right now.
DON'T WASTE YOUR TIME
Don't waste your time trying to find out what might work, start at the top.
It's also very affordable, no high end pricing – just high end information.
It's laid out in a weekly format including assignments to keep you clear on what to do – you get all of the downloads in one package and then can work at it at your own pace.
I devoured the entire thing as soon as I got it (and look forward to listening to the audios when I walk the dog) and had been thinking that this is one course that I'd have to print out to be sure to get all of the action steps, but the worksheets are provided, making that part EASY.
Grab your copy of Email Marketing Sweetie, then be sure to focus on doing the assignments, one at a time.
ONE OF THE BEST THINGS YOU CAN DO FOR YOUR BUSINESS
I believe that learning the art of email marketing is one of the best things that you can do for your business, it's well worth the time that it will take.
In fact there are three things that I am going to be focusing on myself over the next 6 months – and one of them is improving my email lists – that's how important it is.
I'll have more on the other two later – for now – why not get started on those lists?
Fri, Oct 2, 2009
Alice Seba, Internet Marketing