Comments on: Create My Own Information Product? http://queenofkaos.com/WAHMblog/604/create-my-own-information-product-why/ Organization, time management and work/family balance fundamentals. Tue, 12 Jan 2010 16:54:18 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: queenofkaos http://queenofkaos.com/WAHMblog/604/create-my-own-information-product-why/comment-page-1/#comment-9231 queenofkaos Wed, 27 Aug 2008 11:09:08 +0000 http://queenofkaos.com/WAHMblog/?p=604#comment-9231 Basically, I think in order to charge for information, an author should be willing to go the extra mile to provide value - to make the information usable or something of value if used - to step up from theory to utility - although the responsibility will always ultimately rest on the user to use it of course. And that is the question everyone needs to ask before they buy - will I have the time and dedication to USE it? Do I NEED it? And that's were ethics in marketing come in, in my opinion - pulling on heartstrings, zeroing in on a persons weakness or insecurity, or hopes and dreams, convincing people that they need things that they don't or won't/can't use just to make a sale is not cool IMHO. But the best feeling in the world comes when you know you have provided a life altering product that really can make a difference in helping your buyer. Having a mission statement can really help to stay on track in this dept. As for website content, I think it does depend on what kind of website that you have as to how much of it needs to be written by you, but if you are trying to build a brand and have a personal touch - definitely, the more hands on you can be the better. In my own journey with my blogs, I find that I can improve what I offer through providing content from others, but I try to include an introduction with that content as well. And again, the gold standard is how useful is the content. Putting up junk just to have some quick content is a waste of everyone's time and just adds to the internet noise pollution - and guarantees a quick click out - so what is the point (actually, I suspect it is used as a strategy to sell adsense - put up a junk site knowing people will be clicking out - using the adsense ad) Is this ethical? I don't really know. If a person finds what they are looking for through the adsense ad, maybe it's not so bad. Personally, I almost always don't even look at the ads though and consider it a waste of my time. I wouldn't support this type of website. There is no heart in it. And on a larger note, that is what the world needs now, especially on an impersonal medium such as the internet - which of course can also be personal, it's all in what you make it :0) Basically, I think in order to charge for information, an author should be willing to go the extra mile to provide value – to make the information usable or something of value if used – to step up from theory to utility – although the responsibility will always ultimately rest on the user to use it of course.

And that is the question everyone needs to ask before they buy – will I have the time and dedication to USE it? Do I NEED it?

And that’s were ethics in marketing come in, in my opinion – pulling on heartstrings, zeroing in on a persons weakness or insecurity, or hopes and dreams, convincing people that they need things that they don’t or won’t/can’t use just to make a sale is not cool IMHO.

But the best feeling in the world comes when you know you have provided a life altering product that really can make a difference in helping your buyer. Having a mission statement can really help to stay on track in this dept.

As for website content, I think it does depend on what kind of website that you have as to how much of it needs to be written by you, but if you are trying to build a brand and have a personal touch – definitely, the more hands on you can be the better.

In my own journey with my blogs, I find that I can improve what I offer through providing content from others, but I try to include an introduction with that content as well.

And again, the gold standard is how useful is the content. Putting up junk just to have some quick content is a waste of everyone’s time and just adds to the internet noise pollution – and guarantees a quick click out – so what is the point (actually, I suspect it is used as a strategy to sell adsense – put up a junk site knowing people will be clicking out – using the adsense ad)

Is this ethical? I don’t really know. If a person finds what they are looking for through the adsense ad, maybe it’s not so bad. Personally, I almost always don’t even look at the ads though and consider it a waste of my time. I wouldn’t support this type of website. There is no heart in it.

And on a larger note, that is what the world needs now, especially on an impersonal medium such as the internet – which of course can also be personal, it’s all in what you make it :0)

]]> By: Ryan Liao - Acne Tips http://queenofkaos.com/WAHMblog/604/create-my-own-information-product-why/comment-page-1/#comment-9159 Ryan Liao - Acne Tips Tue, 26 Aug 2008 18:47:55 +0000 http://queenofkaos.com/WAHMblog/?p=604#comment-9159 Ya I do agree that FREE information should be available everywhere. It's absurd that you see an ebook with a nice cover charging $40 when you can easily get the same information free everywhere. To add on, creating information can show your personality. Internet users today are smart, they can tell from a "user-generated" content from content written of you. Ya I do agree that FREE information should be available everywhere. It’s absurd that you see an ebook with a nice cover charging $40 when you can easily get the same information free everywhere.

To add on, creating information can show your personality. Internet users today are smart, they can tell from a “user-generated” content from content written of you.

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