Key Elements to a Keep In Touch Strategy
Thu, Mar 22, 2007
Keeping to our Weekly Value theme this week – Customer Appreciation and Commitment – I thought you might be interested in a teleseminar that is happening next Thursday on March 29.
For me, one of my biggest weaknesses is keeping in touch. I remember a tip I read years ago – be a note writer. Basically remember to send a quick thank you, or a quick email to let your customer know the status of their order – even if you don’t have to.
I know the value of this and still struggle to do it consistantly.
The actual name of the teleseminar is “7 Key Elements of a Powerful Keep-in-touch Strategy!”.
They had originally scheduled it for today. Even knowing that it was going to be very hard for me to fit it in, I was going to try to make it if at all possible, because I know it will have great value and real potential to increase my earning power through ideas and learning to create a system to treate my customers better.
Now that they have bumped it up, I will be putting it on my calender!
So if I possibly can, I will be attending. I urge you to consider it as well.
Click the link for more info and to sign up
7 Key Elements of a Powerful Keep-in-touch Strategy!
This is not an affiliate link, it just seemed perfectly fitting and I think it will be of great value to us. If you attend, post your comment, we’d love to hear what you learned and any brainstorming ideas it sparked for you.
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I was listening in on the call, and picked up a few good pointers on the importance of building the trust relationships with your clients (and potential ones!)
One of my favourite comments from the talk was this:
“All business is about serving people and making a difference in people’s lives. Our businesses are just a tool to get there.”
The 7 principles were:
1. Have a system. (and/or find a way to automate it)
2. Make it personal.
3. Make it professional.
4. Be Cost-effective.
5. Be Easy-to-use.
6. Be Time efficient.
7. Be Reliable / Effective.
I also liked the idea that we can offer people information and contacts that aren’t directly related to our business in order to better our relationship with them.
And making sure that every time we follow up with customers, that we aren’t just going “wanna buy now?” “What about now?” “now?”. Using a 50/50 rule where you alternate between offers and providing value is great.
All-in-all, the call had some key points which were helpful, but I was a little disappointed that it felt more like a secret plug for another business – however useful it was.