Work at Home Productivity Tips –

I first heard Michael talk about this concept in his book, "Ready, Fire, Aim". I thought it was so good I grabbed my notepad and jotted it down so that I wouldn't forget it.

How can you use this concept in your business to start spending your time on the winners and stop wasting your time on the losers in your product line?

And how can you up the anti by making a few small changes in what you offer and what you focus on creating for your market and your customers?

It would be a really good idea for you to read the article, then put on your thinking cap and see what you can do…

Keep Your Business Strong by Eliminating the Weak End of Your Product Line

Michael Masterson

If you want to increase profits, trim low-profit-margin items from your product line.

They are probably eating up limited and valuable resources that could be better used elsewhere.

Tom Monaghan, the founder of Domino’s Pizza, tells a story about the early days in his first pizzeria:

“One night, most of my employees didn’t show up, and I didn’t know whether to open or not. Someone said, ‘Why don’t you just cut out the six-inch pizzas?’ We had five sizes, but most of our business was the smallest, the six-inch. It took just as long to make as the big one and just as much time to deliver but cost less.

“I decided we would try that,” said Monaghan.

“We never got busy that night, and yet we made 50 percent more money than we ever had. The next night I cut out the nine-inch pizza, and all the bills caught up. I learned then that keeping things simple could be more profitable.”

You should continuously be asking yourself two questions:

1. How do I increase my business’s most profitable activities?
2. Is it really worth it to maintain the low-margin activities?

The answer to the second question, by the way, is “No!”

Cut your losers short and let your winners run. Make “survival of the fittest” your credo.

This article appears courtesy of Early To Rise, a free newsletter dedicated to making money, improving health and secrets to success. For a complimentary subscription, visit http://www.earlytorise.com.

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