Putting the 4 Keys Into ACTion
Let's have a better look at the keys and how to use them. We'll use my 4 Keys as an example.
If you didn't catch the beginning of the series about creating your own business model and putting
your 4 Keys into ACTion, you can start here…
They were…
1. Create Article Database.
2. Develop Lists.
3. 1 -2 Blog posts per week.
4. Product Development and Completion.
WHAT TO DO WITH THEM?
Jot them down and note the first thing that pops into your head
that you need to do with them.
This will often be things that have
been 'on your list' for quite awhile – the things that you know you
should do but just haven't gotten around to it.
It's time to get around to it!
This will create an instant list of top priority things to do,
unless after you look at them you decide that with your new plan
they really don't need to be done at all.
At this point it may become obvious that a little bit of working
backwards is going to be necessary in order to get ahead.
Here's an example.
Before I could really start on any of the above, I needed to tweak
my homepage – this was one of my 'things to do that just never got
done'. When I had a look at it I realized that I also needed to fix
a few pages that linked to the new homepage.
It so happened that they were opt in pages for my 3 main
newsletters.
I also decided to do some split testing, so I got started on making
a few versions of opt in pages and creating a split test for them –
I still need to do a few but I've got a good start.
So in order to finish the first task – tweak my homepage – I needed
to go a little deeper first and work backwards.
The beauty of it is that updating my opt in pages was high on my
list already, so I was able to do 2 important things.
Really important – turns out that one of them had a form on it that
wasn't even working – a page that I had been posting in my author
boxes on almost every WAHM article I've ever written!
And I was wondering why sign ups were low!
NOTE: Since putting these steps in place I have noticed a very
marked increase in opt ins – its well worth the time if it's on
your list.
It can be overwhelming, so if you have to, make it a PUSH item
while you can, and then schedule it in smaller chunks throughout
your work weeks until it's finished. Testing can go on indefinitely
but at some point you will be testing small tweaks.
It's actually quite fun.
FYI, here is my old opt in page for WAHM in Focus
And the New Improved Version
Testing is always more effective when you have more traffic.
If you know of anyone who might benefit from subscribing to WAHM in Focus,
I'd really appreciate it if you could share the link – to the new version of course :0)
BEGIN AT THE BEGINNING
After you have refined your business model and identified your
Master Keys, it's simply a matter of beginning at the beginning –
identifying the main tasks that need to be done and doing them.
Then creating a system so that you can CONSISTENTLY work on your
Master Keys.
It just so happens that my Home Biz BOOST system is just the thing
for this.
Try the free Home Biz BOOST template that comes with your
subscription to WAHM in Focus.
If you haven't got your subscription, you can get it using one of the links above
or on the sidebar :0)
RECAP
Since I've began working backwards with my 4 keys I have –
- redone my home page to be much more effective and less overwhelming than it was.
- created a great freebie for WAHM in Focus that will be incredibly useful
- updated Home Biz BOOST so that I can make the sales links live(finally)
- revamped the WAHM in Focus opt in page
- created a Home Biz BOOST sales banner for my site
- created a good sales page for Home Biz BOOST
And I'm just getting started.
This is a good illustration of the kind of focus you will get in
your business once you identify your 4 Keys and identify your
starting point from them.
And then get busy.
Make it a Great Week!
Your Partner in ACTion
Jan Ferrante
PS: Don't forget that there is a busy Christmas season right
around the corner, keep that in mind when you are creating your top
priority tasks to start out with.
Tags: business strategy, improve productivity, laser focus, wahm in focus
Mon, Oct 26, 2009
Optimizing Your Business, Productivity